J Cutting and Color:
The Complete Methodology

When: March 25 & 26 or October 28 & 29

Learn from the masters who have defined JOICO’s advertising and trend image though conceptual innovation and precision work. The J System philosophy, created by Artistic Directors Damien Carney and Sue Pemberton is based on two sets of 3 timeless principles to govern hair cutting and color placement and the belief that they are the key to every artist’s success. When the form and function of these principles are understood and applied your creative options are unlimited. Maximize your salon potential! With the J System principles there is nothing to prevent you from achieving excellence in your career and reaching your goals.

What you will learn:

•	The 3 principles of the J Cutting Methodology
•	Consultation and design
•	2 customized hair cut designs utilizing line, layers and graduation
•	The three principles of the J Color Methodology
•	Understanding color placement
•	2 customized color designs utilizing vertical, horizontal and diagonal color placement

Duration: 2 days
Fee: $400.00

Materialize:
Simple to Couture

When: July 15 & 16 or August 5 & 6

Do your anti-gravity designs fall flat? If you have ever wanted to improve your skill when designing hair up then this course is perfect! Materialize is a two day intense program that pioneers a new methodology for approaching design, preparation, technique and execution of shapes that range from simple to couture. It is not about replication of typical wedding or prom styles, it’s about foundational skills that will give you the confidence to create looks with a sense of modernity whether in the salon or at a photo shoot.

What you will learn:

•	General concept of designing hair up (function, form shape and balance)
•	Past influences modern perspective
•	Conception to creation
•	Analyzing face, body, lifestyle impact on design
•	Creating multi-degrees of styles from one foundation

Duration: 2 days
Fee: $250.00

Pictorial:
Imagination to Image

When: September 16 & 17 - In NYC for both days

Ever wonder what it takes to pull off the beautiful imagery that Artistic Director Damien Carney creates for JOICO’s trend collections? Wish you knew how to get started organizing a concept and shoot of your own? Do you wonder HOW you should approach finding the right models, photographer and wardrobe stylist to support your vision? We know you do because you ASK us! In fact, you ask us so often that we commissioned Damien to design a tutorial to answer those very questions. Pictorial is a two-day crash course on creating, executing and marketing a great photo. The learning begins with an invaluable day with the pros sharing how to choose the right photographer, makeup artist, models and wardrobe. Then Damien Carney and team will guide you though discovering, focusing and executing your concept. This unique seminar that is held on location in a Photographic studio will provide you with the networking skills, focus and confidence you need to create pictorial success!

What you will learn:

•	To develop & hone your instincts
•	Networking to find the right team
•	The creative the process/ Story boarding
•	Execution of a shoot
•	Post shoot: Now what?
•	Making your images work for you/ Press and Marketing

Duration: 2 days
Fee: $1,500.00

Celebrity to Salon:
Recreating Hollywood’s Hottest Looks in the Salon

When: June 11

We’ve all seen the runway to reality pages in fashion magazines directing their readers how to get the runway look without the runway price tag. But what about how to create Hollywood’s hottest, most requested hair color looks without the hours it takes Hollywood hair colorists to create it!? Well, here it is! Join George Papanikolas, Hollywood’s preeminent pro-colorist who has created the signature looks worn by Sara Michelle Gellar, Nichole Richie, Shinae Grimes, Audrina Patridge and Mila Kunis in this 3 hour program where he will share with you the time saving techniques behind creating his signature Ombre and Baliage looks on your clients. Maximize your ability to satisfy your salon clients by re producing the most sought after hair color with time saving, creative techniques from the man who created them!

What you will learn:

•	How to create the Ombre Technique
•	How to create the Baliage Technique
•	Formulas for successful toning and low lighting
•	Developing the right dialogue with clients
•	Tips and techniques to save time and create the looks your clients are asking for right now!

Duration: 3-4 hours
Fee: $150.00

It’s not complicated:
Mastering Perfect Color Placement

When: September 23 & 24

In this two-day course, Vero K-PAK color International Artistic Director Sue Pemberton answers all the Ws – the why, what, when, and where – of color placement. Join this internationally renowned hair colorist as she explores and simplifies the logic behind hair color placement, giving you the confidence to create perfect color designs in your own salon.

What you will learn:

•	How to create your vision
•	Where to place your colors
•	Vertical, horizontal and diagonal placement
•	How to blend colors
•	Weaving or slicing; which is it?
•	How to shift color placement on the head

Duration: 2 days
Fee: $300.00

Conversations in Color:
Beth Minardi’s Formula for Success

When: April 16 or August 13

For over 25 years, Beth Minardi has been the industry’s undisputed authority on all things haircolor. As an educator, she inspires colorists around the world to elevate their work into an art form. As an author, she provides hair color guidance with her DVDs, books, newsletters, and advice columns. As a salon owner and colorist, she has established the Minardi Salon in NYC as the global destination for beautiful color. Join Beth Minardi for an in depth journey into the wonderful world of professional haircoloring. This intimate, interactive seminar designed for the career colorist is jam-packed with life changing, profit building ideas, formulas, and techniques. Don’t miss your opportunity to immerse yourself in a full day conversational experience with the most dynamic name in haircolor… Beth Minardi.

What you will learn:

•	Modern, time saving foiling techniques
•	Sure-fire methods for covering the most resistant gray
•	Beth’s formulas for success
•	Successful color transitions: color changes made easy
•	Modern, time saving foiling techniques
•	Sure-fire methods for covering the most resistant gray

Duration: 5 hours (10 am to 5 pm)
Fee: $200.00